Do Logos Matter?

Yes!
is the correct answer.

Logos are extremely important and are one of the most fundamental elements for branding. They serve as the visual face of a company, providing instant recognition, conveying a brand's identity, and creating a lasting impression on consumers, essentially acting as the foundation for building brand awareness and loyalty through a single, memorable image.

Visual Face of the company

Brand Recognition

differentiation

credibility and trust

Case study - vxt sports logo

Can we change our logo?

Yes!
it's Not Too Late.

It is common for a startup business to need a rebrand around the 3-year mark, as there is a learning curve for all business owners. As the business and its products or services evolve, it is essential to create a brand strategy and visual identity that will represent its core values and position the company for future success. Below are some of the reasons to make the leap.

2. It Helps Deliver Your Message

3. Differentiate and Stand Out

4. The New Logo Illustrates Key Benefits

5. Evolution of Brand Identity

[smartslider3 slider="2"]

AMAZON LOGO EVOLUTION
1995 - Present

1995 -1998

The original logo featured a straigtforward font with the full website name.

Stylistically, the A in the original logo features an image of the Amazon River as the logo's negative space. A hint at the play with shapes and letters persisting in Amazon’s current logo. So while a little chunky, it was still an effective and recognizable logo.

The 1997, zebra print logo, distracts the eye and added nothing meaningful. Thankfully it was only in use for 1 year.

1998

Amazon went through numerous iterations before it would settle on its next to final logo.

1998 was an important transition year for the Amazon Logo, as it eliminated the monolithic A letter graphic, and begin moving to a "wordmark" logo, that ended with an orange line beneath the company's web name.

2000-Present

The Breakthrough Logo

Amazon’s breakthrough logo was developed in 2000 by their design agency Turner Duckworth.

The designers dropped the web extension, and as they would say,"...we took the frown (1998's orange line below the wordmark) and turned it into a smile." The letters A and Z in the name provided the designers a gift - as the smile transitioned into an arrow that could show that Amazon sold everything from A to Z

Check out the famous Case Study of Amazon's Logo